Make-up giant Revolution Beauty strikes deal with Debenhams following boardroom spat


Revolution Beauty has struck a deal with shareholder Debenhams Group to launch beauty and fragrance products, marking a fresh start after a boardroom spat.

The licensing partnership means Revolution can make products to sell across Debenhams’ range of brands – adding to existing partners like Boots and Superdrug.

The first collections are expected ahead of Christmas and will include fragrances and gifts for brands PrettyLittleThing, Karen Millen and BoohooMan. 

The firms were embroiled in a dispute in 2023 over demands to replace Revolution’s leadership team.

The spat reached boiling point when Revolution defied a shareholder vote and reinstated its bosses, before subsequently handing out share awards without the approval of investors.

But the firm said it had drawn a line under the issues after former chief executive Bob Holt and chairman Derek Zissman resigned.

Cosmetics deal: Revolution Beauty can make products to sell across Debenhams’ range of brands – adding to existing partners like Boots and Superdrug

Cosmetics deal: Revolution Beauty can make products to sell across Debenhams’ range of brands – adding to existing partners like Boots and Superdrug

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