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Amazon Prime Day LIVE 2026: We reveal all the best deals as they come in, with half-price


By EMILY SCRIVENER, DEPUTY COMMERCE EDITOR and PHOEBE DAVENPORT, COMMERCE WRITER and LYDIA WHEATLEY FOR THE DAILY MAIL

Updated:

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Amazon Prime Day 2026 is here! The annual summer shopping event is underway with millions of deals across all of the major categories from tech to beauty, fashion to home essentials.

To help you navigate your way around Prime Day and its massive markdowns, we’re keeping an eye on all the very best deals for you, with everything from robot vacuums and TVs to beauty products and more. 

Running from Tuesday, June 23 through Friday, June 26, our shopping experts have got you covered on all the deals worth splashing your hard-earned cash on. In short, we’re here to help you score the very best for less.

Day one of Amazon Prime Day has seen reader favourites reduced from Shark, Ninja, Apple and Amazon devices many of which have dropped to their lowest prices yet – think vacuums, air fryers, travel accessories, outdoor furniture, headphones, Kindles, and must-have beauty and home essentials. 

To keep you up to date with the best Amazon Prime Day deals in real-time, we’ve created this live blog, which we’ll be updating every time an exciting new offer drops. 

We’re price checking every deal so you can trust that you’re seeing only the lowest prices or best-value deals available.

Don’t forget to sign up for a free Prime membership to access the best deals. 

The most popular Amazon Prime Day deals overall

Upgrade your TV with the Amazon Fire TV Stick 4K – now £24.99 down from £59.99

Now just £24.99 this Amazon Prime Day, you can get ready to watch a summer of sport and all the best blockbusters and upgrade your home entertainment with the Amazon Fire TV Stick 4K.

Now with an incredible 58 per cent discount, you’ll be able to access thousands of hours worth of entertainment, including hundreds of thousands of TV shows and films from Netflix, Amazon Prime Video, Now, Disney+ and more.

Amazon Fire TV Stick 4K Plus streaming device, now £24.99 (was £59.99)

Get help cleaning your floors with 25% off the Shark Automatic Steam Mop

Give your floors a quick makeover with this fan-favourite mop that works fast to remove stubborn, built-up dirt and grime while removing up to 99.9 per cent of germs.

Safe to use on any sealed hard surface, it features dual spinning pads that obliterate messes big and small while emitting steam. Make it yours for 25 per cent off now.

Shark Automatic Steam Mop, now £119.99 (was £159.99)

This bestselling TIGI haircare set is down to just £12.99 in a huge 61% off deal

Get convenient cleaning with 48% off the Kärcher Window Vac

La Roche-Posay’s popular face SPF is now 37% off

Keep an eye on your pets with 50% off the Ring Indoor Camera Plus

You can keep an eye on the comings and goings of your home with the lowest price we’ve seen for the newest version of the Ring Indoor Camera Plus. A clever plug-in security camera to add protection and peace of mind inside your home, you can use it to check in on your pets in real-time with a four times enhanced zoom, talk to them with Two-Way Talk, and control what the camera sees with the swivelling privacy cover.

Ring Indoor Camera Plus (newest gen) now £24.99 (was £49.99)

Viral COLOR WOW Dream Coat now 36% off

Snag an affordable home upgrade with the Echo Show 5 – now under £50

By Lydia Wheatley For The Daily Mail

Transform your kitchen with the Echo Show 5 – stream music, follow recipes, set timers and more on its 5.5-inch screen with immersive audio, now 44 per cent off.

Stay connected with hands-free Alexa video calls, a 2 MP camera, photo display slideshows and a built-in smart home hub.

Echo Show 5 (Newest gen), now £49.99 (was £89.99)

Brand new Echo Dot Max now 44% in limited-time deal

By Lydia Wheatley For The Daily Mail

Upgrade your Amazon Echo Dot with the brand-new and top-rated Amazon Echo Dot Max (newest gen), now with 40 per cent off.

This brand-new device in takes Echo Dot audio to the max to deliver rich room-filling sound that automatically adapts to your space and fine-tunes playback.

Amazon Echo Dot Max (newest gen), now £59.99 (was £99.99)

Price cut: Ninja 14-piece knife set reduced by 28%

Skincare steal! Bestselling CeraVe SPF50 lotion now 33% off

Get barista coffee at home with 21% off Ninja Luxe Premier 3-in-1 Coffee Machine

By Lydia Wheatley For The Daily Mail

Give your old coffee machine an upgrade with this Ninja Luxe Premier 3-in-1 Coffee Machine, the ideal choice for the at-home coffee aficionado.

Boasting a three-in-one design, this sleek coffee machine enables you to make espresso, cold brew and filter coffee, also featuring a built-in grinder, milk frother and portafilter for the perfect brew every time.

Ninja Luxe Premier 3-in-1 Coffee Machine, now £429.99 (was £549.99)





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